Project
Pureforma
Year:
2025
Industry:
Skin Care
Services:
Research, UI Design
More Info
Via: Wings
Project Overview
PureForma is a clean skincare brand focused on simple, transparent, and science-backed formulations. The goal was to design a website that communicates credibility while keeping the experience calm and easy to understand. The platform balances education, trust, and conversion through clear content structure, minimal layouts, and a neutral visual language that reflects the brand’s emphasis on clarity, efficacy, and honest skincare.
Via: Wings
My Role
I worked on the UX and interface design of the website, focusing on structuring product information and simplifying scientific content for everyday users. Through my work with Wings Design Studio, I helped design a clear journey from discovery to purchase, using minimal layouts, thoughtful hierarchy, and consistent visual systems to build trust and clarity.
